I am not the typical poster girl for emotional eating. I look relatively thin, I run a successful online fitness business, and I am ALWAYS smiling, happy and the one with the MOST energy in the room. 

For years I have hid my stuggle with binge eating, over eating, emotional eating and starving myself to hit my goals. 

This is my truth and why I founded E3 to End Emotional Eating.

I’m a fraud😒

What do you see when you look at the picture above?

Confidence? Health and fit freak? Lifestyle Trainer who has it all together right?

Wrong! I have been struggling with emotional eating for about 4 years following my assault and depression.

I’m either starving myself and working out using my programs excessively or I’m binge eating

I have NEVER been in between

It’s my best kept secret and one that haunts me

People think emotional eating is being 100 lbs over weight or struggling with weight all their life.

It usually doesn’t look like me but it IS ME! I am either starving or over eating so I don’t look “the part”

At times I feel like such a fake helping women hit their goals while I’m on the couch crying stuffing my face with ice cream

I am SOOOO excited to have teamed up with Beachbody and Ilana Muhlsteinrd a Registered Dietician, to launch 2B Mindset. A program SPECIFICALLY designed to help women & men like me LOSE WEIGHT the healthy way WITHOUT exercising but changing our MINDSET around food. 

This is a game changer and I’m so excited to open this to you all.

This is for  those of us who struggle with their relationship with food

Those of us who are a prisoner to our emotions

Those of us who don’t want to workout, can’t workout or already have a regimen but have hit a plateau in our journey.

It’s for people who want to focus on their mindset around food and learn how to lose weight through listening to their body and how it responds to food

Learn how you can Lose 10-40 lbs  in 3 months without working out with 2B Mindset!!

What is 2B Mindset? Watch video below

Screen Shot 2018-04-22 at 11.04.34 PM.png

Meet the co-creator of 2b Mindset

Ilana Muhlstein MS, RDN—the highest standard in the field of nutrition

Ilana Muhlstein is an MS, RDN—the highest standard in the field of nutrition—and she earned a Bachelor of Science degree in Nutrition and Dietetics from the University of Maryland. She completed her dietetic internship through Cal Poly Pomona and clinical rotations at City of Hope Medical Center. She received a Masters of Science degree in Applied Nutrition from Northeastern University. She maintains a successful private practice in Beverly Hills and at UCLA. She’s excited about creating the 2B Mindset weight-loss program with us, which continues her mission to help people lose weight happily—and learn how to keep it off. Ilana loves food and likes to eat lots of it. She’s a self-proclaimed volumeeater. She knew that the only way she could lose weight and keep it off would be to figure out how she could stay full and satisfied along the way. Since no such eating program really existed, she decided to create her own. Ultimately, not only did she personally lose 100 pounds using the 2B Mindset principles, she’s now able to share her tips, tools, and strategies to help others reach their weight-loss goals.

Screen Shot 2018-05-10 at 9.53.27 PM.png
Screen Shot 2018-05-10 at 9.46.49 PM.png

Instead of diets that focus on what you can’t eat, this simple and easy approach will have you focused on what you can eat so you feel full, satisfied, and in control without ever counting calories or points or measuring food.

I am super excited to have partnered with Beachbody and co-creator Ilana Muhlstein MS, RDN (Registered Dietitian Nutritionist) who lost 100 pounds herself— and kept it off—using the 2B Mindset principles. She’s helped thousands of others lose weight through her private practice in Beverly Hills and a clinic at UCLA. We are going to share her favorite tips, tools, and strategies to help you lose weight happily,” achieve your weight-loss goals while still living your lives to the fullest!!

Screen Shot 2018-05-10 at 9.47.43 PM.png
Screen Shot 2018-05-10 at 9.05.13 PM.png

Why did we create E3 with 2B Mindset

My fitness company,  is well-known for its iconic fitness programs and nutritional products like Shakeology, our SuperFood Shake®. And while our fitness programs have always come with an eating plan, we have decided it was time to create a “nutrition-first” weight-loss program for those who can’t—or aren’t ready to—start with fitness right away.

We still believe that the formula for success is Fitness + Nutrition + Support; but for some people, starting with nutrition first is an easier and more realistic path forward. 


What makes E3 with 2B Mindset so unique and effective?

It’s not a diet—it’s a mindset. Most diets have an end date. But because you will be shifting the way they think about food, you can use the 2B Mindset principles for the rest of their lives to End Emotional Eating. Also, most diets require deprivation.

E3 with 2B Mindset will show you to get to, and maintain,  your ideal weight, while eating foods you actually enjoy, so you always feel full and satisfied—and happy. The E3 with 2B Mindset is also extremely easy to follow: • No counting calories, no measuring food, and no using food containers • No cutting out food groups • No deprivation or feeling hungry • Ability to follow the program even when you are at a restaurant, a party, or on vacation!

You don’t HAVE to exercise…but you’ll WANT to!That’s the way it worked for me. As the pounds came off, and as I began to just be more comfortable in my own skin, I wanted to get moving. You’ll feel that way, too! Onc.jpg
Screen Shot 2018-05-10 at 9.48.01 PM.png
Screen Shot 2018-05-10 at 9.53.06 PM.png
DO YOU_.jpg

2B Mindset Success Stories


Lakmini B. lost 73 pounds

“Not only am I 73 pounds lighter, but I feel like I can take on the world. I’ve never felt so vital or content. Because Ilana understands we are all different, I learned so much about myself on this program — not just which foods aid in weight loss — but about trusting myself, learning not to emotionally eat, recognizing signs of true hunger, and learning what it is to be satisfied. With the 2B Mindset, you’ll actually enjoy weight loss,” says Lakmini.


Nathaniel G. lost 35 pounds

“I’ve never lost 35 pounds before. This is the first time. I don’t feel hungry. I don’t feel starved. The things I craved before, I no longer do… I eat more in volume and variety than I did before. I don’t consider the 2B Mindset a diet; I consider it a lifestyle change — and it’s made the hugest change in my life. I feel fantastic and I want to maintain the way I feel. With the 2B Mindset, I have all the tools in my possession,” says Nathaniel


Imani B. lost 22.5 pounds

“After that first week, losing seven pounds, I knew I’d found the perfect program for me. Because I’m able to eat the same foods as everyone else, go back for seconds, and still lose weight. My weight loss is a lifestyle. It’s an awareness rather than a goal. It’s not a temporary fix. A ‘diet’ is temporary. A ‘diet’ means you get to your goal and you stop — which is the exact opposite of how weight loss works. A mindset lasts forever. I can do the 2B Mindset for life,” says Imani.


 Lillian P. lost 30 pounds

“When you’re in the 2B Mindset, you know how to create and maintain balance in your life, happily, and you can do it every single day. The people around you see the positivity that comes from changing your mindset around food, and they want to do it too. It becomes second nature to lose weight. Once you’re in on the secret, there’s no going back,” says Lillian.


Matt H. lost 40 pounds

“One of the first things I noticed doing the 2B Mindset was how full I was. It’s completely different from other diets where you’re walking away depleted and without energy. It takes just a tweak in your mind; it’s so easy after that. I’m eating the stuff that I want to eat, and still losing weight without spending hours in the gym and without starving myself,” says Matt.

Screen Shot 2018-04-29 at 5.10.13 PM.png
Screen Shot 2018-04-29 at 5.13.56 PM.png
Screen Shot 2018-04-29 at 5.10.50 PM.png
Screen Shot 2018-04-29 at 5.11.15 PM.png
Screen Shot 2018-04-29 at 5.12.19 PM.png
Screen Shot 2018-05-10 at 7.52.52 PM.png

Real People! Real Results! 

Breakdown of the Packages below

You commit once and get lifetime access to the program and our lifetime support group

This is NOT a monthly subscription! One and done then we have fun! 


Screen Shot 2018-06-04 at 1.23.11 PM.png

 We know that when you combine the right nutrition and world-class support, you dramatically improve your odds of success. That's why we created a Challenge Pack bundle custom-designed to support your 2B Mindset weight-loss program and to help you achieve amazing results.

The BASIC 2B Mindset Plan includes:**

➕ 21 Videos on Healthy Eating [how to grocery shop, mindset and emotional eating, traveling, eating out at restaurants etc]

➕ 5 videos on overcoming challenges we face with losing weight

➕ 15 recipe videos

➕ A Go-To Guide & Recipe Booklet

➕ 90 Day Journal

➕ A Special App to track & watch the videos

➕ The 2B Mindset 30 fl. oz./888 mL Water Bottle 


➕ Access to E3 w/ 2B Mindset Members ONLY group -specific private SUCCESS GROUP starting Monday, May 14th where we’ll go along this journey together!


Free Access to Denita Smothers as your Own Personal Coach/Trainer

Nutrition + SuperFood Shake

Screen Shot 2018-06-04 at 1.22.58 PM.png

NUTRITION: 2B Mindset Basic
2B Mindset is a digital video-based weight-loss program that is simple and easy—no counting calories or points or measuring food. It focuses on what you can eat instead of what you can’t—so you can lose weight happily and easily without feeling hungry or deprived.

Your First 30-Day Supply of Shakeology
You'll get your first 30-day supply of the delicious, nutrient-dense superfood protein shake—Shakeology. We call it Your Daily Dose of Dense Nutrition®, and not only can it help benefit your overall health, it’s key to helping you achieve your best results with 2B Mindset.* You’ll also get a Shakeology shaker cup.

Ilana is a huge fan of Shakeology! Because of its high-protein content (17g), Shakeology can count as the protein for any 2B Mindset meal. One of Ilana’s primary tips for weight loss is for people to have a consistent breakfast. And since Shakeology is easy and quick to make—and tastes great—she chooses it as part of her consistent breakfast every morning. Also because it’s a protein, it can work as part of your lunch, snack, or dinner!

Your Challenge Pack Includes:

  • Your first 30-day supply of Shakeology our SuperFood Shake
  • The 2B Mindset Kit, which includes:
    • 21 Learn the 2B Mindset Videos
    • 5 Ask Ilana Videos
    • 15 Recipe Videos
    • Getting Started Guide
    • My Go-To Guide
    • My Tracker
    • 2B Mindset Water Bottle
    • Recipes
    • Beachbody Nutrition+ App (Coming June 2018)
  • Shakeology Shaker Cup
  • Free Access to Denita Smothers as your Own Personal Coach/Trainer

Nutrition + SuperFood Shake + Customized Workout Programs

Screen Shot 2018-06-04 at 1.23.34 PM.png


➕ Your First 30-Day Supply of Shakeology

FITNESS: Annual Membership to Beachbody On Demand!
Turn goals into results with Beachbody On Demand. Supplement your 2B Mindset lifestyle and stream dozens of world-class Beachbody programs, from cardio to toning to yoga. It includes popular hits like 3 Week Yoga Retreat®, T25, P90X, CIZE®, 21 Day Fix®, PiYo®, and more. Access Beachbody On Demand on your smartphone, laptop, tablet, or TV—anywhere you have internet access.

Your Challenge Pack Includes:

  • Your first 30-day supply of Shakeology
  • The 2B Mindset Kit, which includes:
    • 21 Learn the 2B Mindset Videos
    • 5 Ask Ilana Videos
    • 15 Recipe Videos
    • Getting Started Guide
    • My Go-To Guide
    • My Tracker
    •  2B Mindset Water Bottle
    • Recipes
    • Beachbody Nutrition+ App (Coming June 2018)
  • 12 months of streaming access to over 40 programs on Beachbody On Demand, including:
    • 800+ proven workouts
    • Step-by-step program guides, nutrition tools and recipes, workout calendars, expert advice, and more
  • Shakeology Shaker Cup
  • Free Access to Denita Smothers as your Own Personal Coach/Trainer